Daily Google search data for the US across seven Wrapped seasons (2019–2025) show the same pattern every year: Wrapped launches on a weekday in the first week of December (or the last days of November), search jumps to its yearly peak that day, and interest halves within a median of 1 day. Apple Music Replay draws 21–76% as much search as Wrapped over the same Nov–mid-Jan window. On a monthly view since 2016, December 2024 was the biggest Wrapped month yet; December 2025 reached 74 on that scale.
Wrapped week, year by year (US, daily, 1 Nov – 15 Jan)
| Season | Peak day (Wrapped) | Days to fall to half | Days to fall to 10% | Apple Music Replay on Wrapped peak day (Wrapped=100) | Replay search as % of Wrapped (whole window) |
|---|---|---|---|---|---|
| 2019 | 2019-12-05 | 1 | 2 | 7 | 26% |
| 2020 | 2020-12-02 | 1 | 1 | 26 | 37% |
| 2021 | 2021-12-01 | 1 | 2 | 43 | 76% |
| 2022 | 2022-11-30 | 1 | 2 | 53 | 64% |
| 2023 | 2023-11-29 | 1 | 2 | 40 | 42% |
| 2024 | 2024-12-04 | 1 | 2 | 33 | 22% |
| 2025 | 2025-12-03 | 1 | 2 | 23 | 21% |
December "spotify wrapped" interest by year (US, monthly, peak month = 100)
| Year | December index |
|---|---|
| 2016 | 0 |
| 2017 | 12 |
| 2018 | 39 |
| 2019 | 49 |
| 2020 | 68 |
| 2021 | 41 |
| 2022 | 18 |
| 2023 | 11 |
| 2024 | 100 |
| 2025 | 74 |
What it means
Streams and searches measure different kinds of attention, and both start with a song worth finding. If you have a hook of your own, an AI song generator can turn it into a full track with vocals in a few minutes. For a soundtrack to your own day, an AI music generator can score it to whatever mood you need.
Method
- Google search interest, US, web search. Daily data for 1 Nov – 15 Jan of each season 2019–2025 ("spotify wrapped" vs "apple music replay" in one query, so they share a scale within each season). Monthly series for "spotify wrapped" since Jan 2016 for the year-over-year view.
- Half = first day after the peak with Wrapped interest ≤50% of the peak day.
Cite and download
Free to use and cite with a link back to this page.
aisong.lol Research. (2026). Spotify Wrapped week: the annual spike in music curiosity, measured. aisong.lol. https://aisong.lol/research/spotify-wrapped-week-the-annual-spike-in-music-curiosity-measured
Use this data. Every table in this study as one spreadsheet-ready file.
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