- Source
- Google search interest, daily data for "taylor swift".
- Lift
- the highest value from show day to day +2, divided by the average for days −14 to −4.
- Local excess
- state lift divided by the national lift over the same days. This removes nationwide news such as album announcements and the tour opener.
A stadium tour isn't just a concert, it's a local event. We tracked daily US Google searches for "Taylor Swift" in each of 17 states around the first Eras Tour show there in 2023, and compared each state's spike with national interest on the same days. The median host state saw searches reach 6.3x its pre-show baseline over the concert weekend. That's 4.1x more lift than the national trend, so the bump was clearly local. Las Vegas (Nevada) recorded the largest local excess at 8.0x, followed by Seattle (Washington, 7.8x; the show that registered as an earthquake), Minneapolis (Minnesota, 7.2x) and Denver (Colorado, 7.0x). Large states with already-high Swift interest saw smaller multiples: Texas 2.8x, New Jersey 2.3x and California 1.1x, where LA's August shows coincided with national tour-end news.
Local search lift by state (first Eras show in each state, 2023)
| State | First show | State lift (peak vs 2 weeks before) | National lift same days | Local excess |
|---|---|---|---|---|
| Nevada | Mar 24 | 10.8x | 1.35x | 8.0x |
| Washington | Jul 22 | 7.8x | 1.00x | 7.8x |
| Minnesota | Jun 23 | 8.6x | 1.20x | 7.2x |
| Colorado | Jul 14 | 7.2x | 1.04x | 7.0x |
| Michigan | Jun 9 | 5.9x | 0.93x | 6.4x |
| Illinois | Jun 2 | 6.2x | 1.07x | 5.8x |
| Massachusetts | May 19 | 6.3x | 1.12x | 5.6x |
| Georgia | Apr 28 | 6.3x | 1.26x | 5.0x |
| Pennsylvania | May 12 | 5.3x | 1.29x | 4.1x |
| Tennessee | May 5 | 7.9x | 2.04x | 3.9x |
| Florida | Apr 13 | 4.9x | 1.33x | 3.7x |
| Missouri | Jul 7 | 8.8x | 2.56x | 3.4x |
| Ohio | Jun 30 | 4.3x | 1.32x | 3.2x |
| Texas | Mar 31 | 2.8x | 1.00x | 2.8x |
| Arizona (tour opener) | Mar 17 | 13.6x | 5.81x | 2.3x |
| New Jersey | May 26 | 3.4x | 1.45x | 2.3x |
| California | Aug 3 | 2.7x | 2.49x | 1.1x |
Medians:
- State lift: 6.25x
- Local excess over the national trend: 4.1x
What it means
Fame shows up in reads, streams and searches, but it starts with a song. If you have a hook of your own, an AI song generator can turn it into a full track with vocals in a few minutes. For a soundtrack to your own day, an AI music generator can score it to whatever mood you need.
Method
- Source: Google search interest, daily data for "taylor swift".
- Each state was pulled separately for about 14 days before to 14 days after its first 2023 Eras Tour date.
- The US national series covers Feb 15–Aug 20, 2023.
- Lift: the highest value from show day to day +2, divided by the average for days −14 to −4.
- Local excess: state lift divided by the national lift over the same days. This removes nationwide news such as album announcements and the tour opener.
- Tour dates come from public Eras Tour listings.
Cite and download
Free to use and cite with a link back to this page.
aisong.lol Research. (2026). The Eras Tour effect: how much a Taylor Swift concert spikes local search. aisong.lol. https://aisong.lol/research/the-eras-tour-effect-how-much-a-taylor-swift-concert-spikes-local-sear
Use this data. Every table in this study as one spreadsheet-ready file.
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