The custom-song gift has become a search category. US searches for "personalized song" grew +143% between Oct 2022–Sep 2023 and Oct 2025–Sep 2026, to ~2,058 a month, now ahead of "custom song" (~1,867, +17%). December is the peak. Christmas-specific phrasings ("personalized Christmas song", "Christmas song for my mom") are still tiny, in single or double digits, which means people search for the gift generically and add the holiday later.
Custom/gift-song search terms (US)
| # | Search term | Avg/mo (last 12 mo) | 3-yr change | Peak month | Dec 2022 | Dec 2025 |
|---|---|---|---|---|---|---|
| 1 | personalized song | 2,058 | +143% | Dec | 1,000 | 3,600 |
| 2 | custom song | 1,867 | +17% | Jun | 2,900 | 1,600 |
| 3 | custom song gift | 1,197 | -15% | Dec | 3,600 | 1,900 |
| 4 | write a song for someone | 102 | +11% | Jun | 140 | 40 |
| 5 | christmas song gift | 27 | -40% | Dec | 260 | 170 |
| 6 | personalized christmas song | 6 | -25% | Dec | 40 | 20 |
| 7 | custom christmas song | 5 | -17% | Dec | 20 | 20 |
| 8 | christmas song for my husband | 2 | +100% | Dec | 10 | 20 |
| 9 | christmas song for my wife | 1 | -50% | Dec | 10 | 10 |
| 10 | christmas song for my boyfriend | 1 | +0% | Dec | 10 | 10 |
What it means
Holiday playlists recycle the same songs every year. The most-searched pick is rarely the most personal one, and a personalized song built around one person's name and story is the version nobody else has. If you have a hook of your own, an AI song generator can turn it into a full track with vocals in a few minutes.
Method
- US Google search volume (English), monthly, Oct 2022–Sep 2026. 'Avg/mo' = mean of the latest 12 months (Oct 2025–Sep 2026); '3-yr change' = latest 12 months vs Oct 2022–Sep 2023.
Cite and download
Free to use and cite with a link back to this page.
aisong.lol Research. (2026). The Christmas gift-song boom: 'song for my mom/dog/teacher' searches since 2019. aisong.lol. https://aisong.lol/research/the-christmas-gift-song-boom-song-for-my-mom-dog-teacher-searches-sinc
Use this data. Every table in this study as one spreadsheet-ready file.
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