Worldwide Google interest in each Eurovision winner since 2004 shows how short the glow is. For 18 of 19 winners, May of their winning year is still their all-time high. One month later, the typical winner has dropped to 20% of that peak. Måneskin (2021) is the clear exception: three months after winning they were still at 49% of their peak, when the typical winner was down to about 10%. Loreen is the other outlier: her second win in 2023 beat her 2012 peak.
Winners ranked by interest 3 months after winning (each scaled to own peak = 100)
| Winner | Won | All-time peak month | Win month (May) | +1 month | +3 months | +12 months | Now (Jul–Sep 2026) |
|---|---|---|---|---|---|---|---|
| Måneskin | 2021 | May 2021 | 100 | 86 | 49 | 34 | 5 |
| Loreen | 2012 | May 2023 | 90 | 58 | 27 | 16 | 2 |
| Helena Paparizou | 2005 | May 2005 | 100 | 54 | 22 | 22 | 0 |
| Ruslana | 2004 | May 2004 | 100 | 54 | 17 | 19 | 1 |
| Dima Bilan | 2008 | May 2008 | 100 | 53 | 16 | 25 | 0 |
| Ell & Nikki | 2011 | May 2011 | 100 | 20 | 13 | 12 | 0 |
| Lordi | 2006 | May 2006 | 100 | 34 | 12 | 7 | 1 |
| Måns Zelmerlöw | 2015 | May 2015 | 100 | 39 | 12 | 46 | 0 |
| Lena (Meyer-Landrut) | 2010 | May 2010 | 100 | 47 | 11 | 16 | 1 |
| Alexander Rybak | 2009 | May 2009 | 100 | 29 | 10 | 11 | 1 |
| Emmelie De Forest | 2013 | May 2013 | 100 | 17 | 7 | 20 | 0 |
| Marija Šerifović | 2007 | May 2007 | 100 | 19 | 5 | 9 | 1 |
| Jamala | 2016 | May 2016 | 100 | 9 | 4 | 16 | 3 |
| Duncan Laurence | 2019 | May 2019 | 100 | 9 | 4 | 4 | 1 |
| JJ ("Wasted Love") | 2025 | May 2025 | 100 | 14 | 4 | 10 | 1 |
| Conchita Wurst | 2014 | May 2014 | 100 | 8 | 3 | 11 | 0 |
| Salvador Sobral | 2017 | May 2017 | 100 | 10 | 3 | 21 | 0 |
| Netta (Barzilai) | 2018 | May 2018 | 100 | 6 | 3 | 18 | 2 |
| Kalush Orchestra | 2022 | May 2022 | 100 | 9 | 3 | 10 | 1 |
"eurovision" search, top months since 2004 (worldwide)
| Month | Index |
|---|---|
| May 2009 | 100 |
| May 2024 | 93 |
| May 2025 | 86 |
| May 2010 | 84 |
| May 2014 | 83 |
What it means
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Method
- Google search interest, worldwide (all countries), web search, monthly. Each term was queried on its own, so every line is scaled 0–100 to its own peak month. These are shapes, not sizes: they show how each fad rose and faded, not which was bigger. Note: these lines are winners' names, scaled to each winner's own peak.
- Window Jan 2004–Sep 2026. Winner's month = May of the winning year (every final since 2004 has been in May). "+12 months" is the next May, when the winner returns to hand over the trophy, which explains the small bump.
- Excluded: Nemo (2024), whose name overlaps with "Finding Nemo"; 2020 had no contest. 2023 winner Loreen is the same person as 2012, so her row shows the later peak.
Cite and download
Free to use and cite with a link back to this page.
aisong.lol Research. (2026). Eurovision effect: how much search each winner earned, 2004–2026. aisong.lol. https://aisong.lol/research/eurovision-effect-how-much-search-each-winner-earned-2004-2026
Use this data. Every table in this study as one spreadsheet-ready file.
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